Our Mission

To support bereaved individuals and open the conversation around suicide-related grief.

 

Bereavement in all forms can be traumatic, however suicide often brings a range of added emotions to navigate.

 
 

The team’s passion for helping others deal with this specific type of grief comes from a variety of personal experience of losing a loved one to suicide. It all started with our co-founders, Amelia and Emma, who both lost a parent to suicide. With their entrepreneurial spirit and empathetic nature, this double act is determined to do things differently; providing the support needed whilst also opening up the conversation and addressing the stigma.

We strongly believe in the power of conversation and use a variety of initiatives to spark conversations and encourage open dialogues around bereavement from suicide and mental health more generally. In terms of the services we provide, we focus on one-on-one professional support such as through our Counselling Service. You can read more about our support pathways on our Access Support page here

There are also lots of resources on our website for you to explore that can support different aspects of your grief journey (e.g. books and podcast recommendations).

We’re glad you’ve found us and whatever your situation we hope we can support you today.

 

Meet The Team

Our Celebrity Ambassadors

Shirley Ballas

Shirley has been an Ambassador for Suicide&Co since late 2023, after supporting us by hosting our Fundraising Gala. Shirley is a huge advocate for our mission and we are so grateful for her support in raising awareness of our services and we are proud to have her on this journey with us to open up the conversation about suicide loss.

Shirley Ballas is a champion ballroom dancer, world-renowned dance teacher and adjudicator, best-selling author, and the head judge of BBC1’s flagship show Strictly Come Dancing.

In addition to her role on Strictly, Shirley has been seen giving masterclasses and commentating on the American series Dancing with the Stars, is a frequent panellist on Loose Women, and was the subject of BBC1’s Who Do You Think You Are?

Shirley’s sensational biography Behind The Sequins was released in 2020 to critical acclaim, immediately becoming an Amazon best-seller.

Whilst Shirley continues in her role as head judge on the biggest show on British television, she has also proved herself to be one of the country’s most versatile and much-loved personalities.

Credit to Blake Ezra Studio for this photo

Tom Swarbrick

Tom Swarbrick has been a dedicated supporter of Suicide&Co since 2025, officially joining us as an Ambassador in early 2026. Tom is deeply committed to our mission of supporting those bereaved by suicide, and we are so grateful for his help in raising the profile of our services. We look forward to working alongside him to ensure no one has to face their grief alone.

Tom Swarbrick is an award-winning broadcaster, journalist, and the host of LBC’s flagship afternoon programme. Known for his incisive interviewing style and ability to navigate the UK’s most complex news stories, Tom has become a leading voice in British talk radio.

Beyond the airwaves, Tom has a wealth of experience at the highest levels of communication, having previously served as a senior advisor at 10 Downing Street. His unique perspective on the intersection of media and public life has established him as one of the country's most respected commentators.

While Tom continues to lead the national conversation on LBC, he remains dedicated to using his platform to advocate for mental health awareness and meaningful social change.

Ore oduba

We are delighted to welcome Ore Oduba to the Suicide&Co team, having officially joined us as an Ambassador in April 2026. Ore is a passionate advocate for our mission to support those bereaved by suicide, and we are incredibly grateful for his commitment to helping us reach more people in need of our services. We are excited to collaborate with him to ensure that no one has to navigate the complexities of their grief in isolation.

Ore Oduba is an award-winning broadcaster, actor, and presenter, well-known for his versatility across both live television and the stage. From his early days in sports journalism to winning the fourteenth series of Strictly Come Dancing, Ore has become one of the UK’s most recognisable and beloved media personalities.

Beyond his television work, Ore has established himself as a talented performer in musical theatre, earning critical acclaim for his roles in major West End productions and national tours. His ability to connect with audiences, whether through a camera lens or from a stage, has made him a trusted and influential figure in the British entertainment industry.

While Ore continues to grace our screens and stages, he remains dedicated to using his platform to advocate for mental health awareness. He is passionate about fostering open conversations around emotional well-being and is a vocal champion for meaningful social change.

Samira mighty

Samira is a singer, performer, presenter, and passionate advocate for mental health and wellness, known for her warmth, openness, and infectious energy. Deeply passionate about human connection, she believes in the power of honest conversations and creating spaces where people feel safe to be themselves.

With a vibrant career spanning the West End, television, and music, Samira has long connected with people through storytelling and self-expression. Whether on stage, on screen, or through her music, she brings authenticity and a genuine desire to help others feel seen and understood.

Alongside her professional journey, Samira also brings personal lived experience of suicide loss to her role as a Celebrity Ambassador for Suicide&Co. Her experiences have shaped a deep commitment to raising awareness, encouraging more open conversations around grief and mental health, and helping break down the stigma that can leave so many feeling isolated.

As part of our Suicide&Co community, Samira is passionate about helping more people affected by suicide bereavement know that support exists. Through kindness, openness, and connection, she hopes to help create a world where no one has to navigate grief after suicide alone.

Tayce

Tayce joined Suicide&Co as an Ambassador in 2026, bringing her immense platform, radiant energy, and fierce advocacy to our mission. Tayce is passionate about raising awareness for our services and breaking down the stigma surrounding mental health and suicide loss, helping us to open up the conversation and ensure no one faces their grief alone.

Tayce is a multi-talented drag artist, model, and television personality, best known for her unforgettable, high-fashion run as a finalist on Series 2 of BBC3's RuPaul’s Drag Race UK. Since capturing the hearts of the nation with her unmatched wit, stellar choreography, and striking looks, Tayce has solidified herself as one of the UK’s most exciting and versatile pop culture figures. Beyond the screen, she has modelled for premier global fashion brands, toured internationally, and built a dedicated community of fans who admire her authenticity and unapologetic self-expression.

Tayce’s commitment to our cause is deeply personal. In 2022, she experienced the devastating shock of suicide loss following the tragic passing of her close friend and Drag Race UK castmate, George Ward, known to the world as Cherry Valentine. Sharing a unique and permanent bond, including sharing the stage for one of the franchise's most emotional and iconic lip-sync performances, this loss profoundly impacted Tayce. Having navigated the complex layers of sudden grief herself, Tayce is determined to use her voice to encourage others to check in on one another, talk openly about mental health, and seek help whenever they are struggling. We are so proud and deeply grateful to have Tayce on this journey with us as we work to support bereaved individuals across the country. 

Our Ambassadors