Birthday Bake Off

Join our online baking competition to celebrate five years of our charity’s existence, creating hope and community. Bake a cake, share your creation, and win an incredible prize!

This July marks Suicide&Co's 5th birthday. To celebrate, we're swapping candles for cake tins and inviting you to be part of our very first Birthday Bake Off!

This is more than just a competition; it’s a chance to connect with our community, channel your creativity for a cause that matters, and help us raise awareness for suicide bereavement support. Over the past five years, with your help, we have achieved so much—and now, it’s time to celebrate.

How to enter in 4 simple steps

1. GET INSPIRED - Download our official Creative Brief for themes, colour palettes, and everything you need to spark your imagination.

2. BAKE & DECORATE - Whip up your cake masterpiece! All skill levels are welcome—it’s the story and heart behind it that counts.

3. SHARE YOUR CREATION - Post a photo of your cake on your public Instagram grid. You must tag @suicideandco and use the hashtag #BirthdayBakeOff to be entered.

4. WIN! - You’ll be in the running to win our grand prize! Our team will select a shortlist of three finalists before the public votes for the final winner.

BONUS STEP - If you want to fundraise for us, once you’ve baked your cake you could host a coffee morning and ask for small donations in exchange for delicious cake!

Download our Creative Brief

Timeline

Compertision Timeline

Submissions Open: Wednesday, 25th June

  1. Submissions Close: Thursday, 17th July

  2. Shortlist Voting Begins: Friday, 18th July

  3. Winner Announced: Monday, 21st July

Prize

A Kitchen Aid Artisan Stand Mixer (4.8L) worth over £350 to celebrate their fantastic creation.

More ways to support

Don't Fancy Baking or need something to do with that cake after you’ve shown the world?

You don’t have to be a baker to be a part of our 5th birthday. You can support our work by hosting a coffee morning with friends, holding a bake sale at work, or simply making a donation. Every bit of support helps us continue our vital services.

FAQs:

  • No! This is a completely free competition. Just submit your cake by tagging us on Instagram with @suicideandco. You can however donate by hosting a coffee morning to share your cake with friends and family.

  • No! This competition is open to everyone, regardless of skill level. We care about creativity and passion, not perfection.

  • Yes, your account must be public for the duration of the competition so we can see your tagged entry.

  • Our team will review all valid entries and select a shortlist of three finalists based on creativity and connection to the theme. The final winner will then be chosen from the shortlist via a public poll on our Instagram Stories.